Location : Parel, Mumbai
Client : TBWA
Project Status : Completed in 2010
Built-up Area : 8500 sqft
Photo Credits : Sebastian Zachariah
An investigation into the identity of the company and their work patterns allowed us to evolve a concept of thematic spaces which have been choreographed to express a vibrant work space. Spaces such as ‘Event Street’ to disseminate program and news of the ad world; the notion of a ‘Town Hall’ in the form of a bridge used for announcements; the ‘Tree House’ in the form of a floating island was conceived for Ideation; an ‘Amphitheatre’ that allows for unexpected interaction and to foster spontaneous performances along with immediate viewership spaces have been created.
The existing industrial nature of the north light space has been enhanced by suspended mild steel structures like stairs, bridges and mezzanine levels in the large volume. The large open work space interspersed with several meeting spaces creates an energetic, highly interactive and creative work field. An old industrial goods elevator has been revived to form the gateway into the creative world.